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Starbucks launches “Race Together” campaign; Twitter reacts

“Let’s talk about race,” Starbucks said by way of introducing its new “Race Together” campaign.

Starbucks wants to engage customers in discussions of race.

Starbucks wants to engage customers in discussions of race.

The idea is that baristas are to engage customers in conversations about racial matters while serving lattes and espressos.

Here’s how Twitter is responding:

Here’s how Starbucks kicked things off: