Holster that smart phone, Millennials. AMC theaters will keep the ban on texting during movies in place after all.
“NO TEXTING AT AMC. Won’t happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor,” the theater chain posted on Twitter, where presumably much of its target demo received the crushing news. Here’s the full statement:
Adam Aron, head of AMC Entertainment, had previously told Variety he wanted to allow people to text during films:
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”
That latter group evidently let its voice be heard loud and clear.