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High-tech tickets and other gadgetry at Mercedes-Benz Stadium

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The enormous "halo board" at Mercedes-Benz Stadium will ensure you don't miss a minute. AJC photo: Hyosub Shin

Great news, Atlanta Falcons and United fans. If you’re headed to a home game this season, there’s literally no way you can lose your ticket.

Of course, if you don’t already have tickets and were hoping to score a deal from a scalper, you’re pretty much out of luck.

“No paper tickets!” as Scott Jenkins, general manager of Mercedes-Benz Stadium, succinctly put it during a recent tour of the eye-popping new structure. He ran through a blizzard of facts and figures illustrating how technologically advanced the gleaming new home of the Falcons and United (not to mention concerts and other special events) is. The tour started at the main entry point, where fans will be fishing out their phones, not searching for pieces of paper, on game day.

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Cutting out unauthorized ticket brokers will ensure everyone headed to cheer on their team will actually be able to do so, Jenkins said.

“It breaks your heart when you see a family come in and they’ve bought bad tickets on the street,” he said.

No chance of that moving forward. Instead, fans will scan digital tickets at auto checkpoints upon arrival; they’ll go through one of 140 magnetometer security checkpoints. Ticket holders may transfer their electronic billets or resell them through the NFL Ticket Exchange, a site you may want to check out if you haven’t already lined up season tickets.

“This season the Falcons do not anticipate having any single game tickets available to sell, so the only verified way to purchase single game tickets is through the NFL Ticket Exchange,” a notice on the Falcons’ site says. The exchange, which operates in conjunction with Ticketmaster, has tickets for the Aug. 26 preseason game available from $50. (See ticketexchangebyticketmaster.com).

The high-tech tickets were among the slew of features Jenkins pointed out during the sneak-peek tour. With 2,000 television screens located throughout the stadium’s concourses, complemented with audio, fans won’t miss a minute of the action. The 4,000 miles of optic fiber should keep all the gadgets humming.

“You’ll always have Wi-Fi,” Jenkins vowed to those who feel compelled to Instagram every meal and tweet every highlight.

The 58-foot “halo board” encircling the field provides 63,000 square feet of screen surface to capture every moment. The techno bling is impressing even those taking the field at Mercedes-Benz.

“I’m sure they went to every stadium on the planet, not just in the United States, and they kind of took the best of every stadium we’ve ever been in,” said country star Garth Brooks, who with his wife Trisha Yearwood will christen the new facility as the first entertainers to perform in concert there. “There’s not a bad seat in the house. The way they’ve got the halo set up, you can see at any time, no matter where you are in the stadium. That kind of makes every seat kind of like a front-row seat.”

MORE: The one thing Garth Brooks and Trisha Yearwood demand on tour

Sorry, but the Oct. 12 show is sold out. You can check for resale options via Ticketmaster, where they were available starting at $68.58 last week.

But don’t bother with scalpers.


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