The scenes at Atlanta malls on Black Friday

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AJC file photo: Bob Andres

Atlanta shoppers are celebrating the biggest holiday of the retail year: Black Friday.

MORE: Your ultimate guide to the holidays

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With the jobless rate at a 17-year-low of 4.1 percent and consumer confidence stronger than a year ago, analysts project healthy sales increases for November and December, the AP reported. The National Retail Federation trade group expects sales for that period to at least match last year’s rise of 3.6 percent and estimates online spending and other non-store sales will rise 11 to 15 percent.

If you are hitting the malls today, remember to be kind to those who are there to work, not shop.

“Shoppers get irate and do not hesitate to get in your face and yell and scream because they stand in line so long not realizing what the employees’ day has been like!” one retail worker shared in this list of retail horror stories.

So far, it looks like Atlanta shoppers are full of good cheer. Here’s a look at what’s happening at area malls today.

This group of friends invented a whole new thing at Phipps Plaza:

Happy GucciGiving Turks -elj

A post shared by Spøøky E & E (@eim.elj) on

 

These ladies are full of the spirit at the Mall of Georgia in Gwinnett County:

Had a blast kicking off thanksgiving with the Aerie girls #aeriereal #blackfriday #lovemyjob

A post shared by Tara Scaggs (@tnso3) on

 

True dedication to the cause at Lenox Square:

after waking up at 5, atl traffic, & becoming @kyliejenner bestfriend… we need a nap #kyliextopshop

A post shared by Lindsey Wilkinson (@lululindsey11_) on

 

True dedication to the cause at Town Center in Cobb County:

A post shared by Corrine (@cjms1000) on

 

How to win at life:

My Mom's gettin their massage on….

A post shared by Mike Afalla (@mikeafalla) on

 

A holiday angel at the Mall at Stonecrest:

 

Why wait for Black Friday? This shopper celebrated a day early:

So, this happened. #blackfriday #butblackthursday #butblackthanksgiving #whysitgottabeblack

A post shared by Adam Steel (@adamatronic) on

 

Old Navy is ready for you:

 

And this one is from a few days ago at Arbor Place Mall in Douglasville, but can you think of a better message to kick off the holiday season?

I may not be your Aunt through blood, but I will always be your Aunt through love ❤️

A post shared by Hannah Jacobs (@hkjacobs) on